Video: In Alien: Isolation "you'll never feel safe"

"We wanted to make the alien scary again."

Creative Assembly has released an Alien: Isolation video showing clips of gameplay that capture the tense, threatening atmosphere of the new survival-horror game.

"We wanted to make the alien scary again," explained creative director Al Hope in the video.

"Depending on how cautious players are, we've seen encounters in Alien: Isolation last over 30 minutes in some cases," added designer Gary Napper.

That kind of gameplay can't be scripted, he explained, because players will spot patterns and the alien "stops being scary". The alien will react to your presence, and the choices you make, dynamically instead.

"The alien really is hunting you, is using active senses, moment-to-moment decision making, to hunt you down and kill you," warned another designer, Clive Lindop.

"This is an enemy that you need to avoid at all costs," instructed Al Hope, "an alien that is stalking you, that is intelligent, that's unpredictable, extremely dangerous. Even if you find a gun, your first thought is going to be, 'If I fire this, will the alien hear it?'"

The hope is to create an atmosphere that makes you, even when the alien isn't on screen, "terrified of what's around the corner".

"This is a game where you'll never feel safe," said Hope (what a name!).

Alien: Isolation is in development for PC, PS4 and Xbox One, as well as PS3 and Xbox 360.

It will be playable for the first time in the world at EGX Rezzed at the end of the month. Al Hope will also be presenting the game in a Developer Session.

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