It wasn't long ago that GAME, the UK's biggest video game shop chain, nearly collapsed. But those nightmares seem a distant memory now.
Now GAME has announced a much-improved Christmas take and, off the back of it, is reported (Sky News) to be planning a £300m initial public offering (IPO) on the stock market this year.
Why were sales 83 per cent better this Christmas compared to last? New consoles, more highly trained staff and improved stores, noted CEO Martyn Gibbs (MCV).
He also praised the chain's improved online operations, where sales were up 213 per cent. As a result, GAME expects to double its earnings this financial year compared to last.
Have you noticed a difference?