Is it a bird, is it a plane, is it Chemical Spillage Simulation 2? No it's Post Master, a new game from Excalibur Publishing, due alongside Titanfall in March 2014.
Can you do better than Royal Mail? Can you set up an operation that delivers mail quicker, cheaper and more smileyer than your competitors?
Will you keep staff morale high by buying flowers and providing fresh fruit? Will you keep customer stress down by installing TVs they can watch while they wait?
Only you, the Post Master, will know.