YouTuber KSI dumped by Microsoft after Xbox One launch appearance

KSI manager: "Sexism is not something he condones or wants to be associated with."

UPDATE: Olatunji's manager has issued a statement on his client's behalf insisting the YouTuber had changed his ways.

The statement, issued to Eurogamer sister site GamesIndustry International, is reproduced in full below:

    Shortly after the 2012 Eurogamer video, KSI pro actively removed it from YouTube and made an apology directly to Eurogamer. He wasn't asked to remove the video in question, but on reviewing the content, he felt it contained potential to offend and thus removed it from his YouTube channel.

    The situation was addressed and moved on from with Eurogamer. Between us, we decided KSI shouldn't attend this year's show so as to not reopen unwanted attention for the organisers or himself. It was a thing of the past and we remain on good terms with the owners Eurogamer. We will continue to liaise on the best way to involve KSI or not at future expos.

    As an 18-year-old at the beginning of his YouTube career at the time, with no real guidance, he realised soon after the Eurogamer reaction, of the influence and popularity he was developing through the platform. Also the responsibility that was beginning to come with that.

    KSI is a character of JJ or Olajide, a young man with great humility and politeness and far from the character portrayed in the Eurogamer video.

    Sexism is not something he condones or wants to be associated with. He wishes to apologise for any offence the video of 15 months ago may have caused in the short time it was on his YouTube channel, references to it since and subsequently used by other people. In recent months, he has also been actively avoiding certain content seen in the distant past and wants to be judged on the great content and value he gives to brands and partners, without controversy.

    In the past 12 months, JJ has worked with many brands, channels, partners and charities using his huge popularity to positive effect. Campaigns and content with said partners is carefully considered by JJ and always suitable to the brands image and requirements.

    There is no denying his rapidly growing influence and how important it is to use that in a positive way. This is what he will continue to strive towards and continue to move away from any unfortunate content from the very early days in his career, when just a young lad out to entertain mates and early viewers. That is not the more aware and responsible JJ/KSI which is now developing into a true star.

    JJ is a huge talent and as one of the most influential and popular UK entities in the UK and globally. Content of the past will not be repeated and he does not want to be misjudged on that. He is well aware of expectations from brands and partners and does not fail to embrace what is best for them in terms of his content for them.

    He is actively working to address any negative impression he has given people with previous content in the past and hopes the industry will see this.

    It's a shame this past indiscretion his been brought up as we had addressed it and KSI wants to move on from it. I don't feel it's right to judge someone based on an indiscretion which was pro actively removed and apologised for shortly after. Especially at such a young age.

    That's not saying it was right, as JJ acknowledged it was wrong at the time and does again now.

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Olajide KSI Olatunji.

ORIGINAL STORY: Microsoft has severed all ties with popular British YouTuber Olajide "KSI" Olatunji after the company was criticised for employing him to promote the launch of Xbox One.

Olatunji, whose FIFA-focused YouTube channel has over four million subscribers, performed on stage with rapper Sway last night at the UK Xbox One launch event in Leicester Square, London.

Olatunji is no stranger to controversy. In 2012 he was banned from attending future Eurogamer Expo events for his behaviour towards women during the show, and he has also been widely criticised for his "rape face" videos.

Today, VideoGamer.com's Matt Lees published a video, below, questioning Microsoft's decision to hire Olatunji. The video sparked much discussion on social networks, and now Microsoft has reacted by pledging not to work with Olatunji again, although it stopped short of apologising for the PR gaffe.

"At the Xbox One launch in London last night, KSI performed a song with three other artists, which was one part of a ten-hour event featuring a main stage show, Xbox One gameplay, and a midnight launch for hundreds of our fans," a Microsoft spokesperson told Eurogamer sister site GamesIndustry International.

"This does not represent Microsoft's endorsement of KSI's personal views, and we are not planning on working with KSI in the future."

According to GI, Microsoft executive Phil Harrison was not aware of Olatunji's reputation until shortly before the launch event began last night.

Olatunji is yet to comment on the issue.

For VideoGamer.com, today's developments may have wider implications. The website's initial video was removed from YouTube following a copyright claim by KSIOlajidebt LTD, and as a result is faced with the possibility of not being able to monetise its videos for the next six months.

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