MadCatz's M.O.J.O. Android console costs a whoptastic £219.99
Are they mad?
Watch out Ouya because here comes joystick maker MadCatz with a brand new console called M.O.J.O. launching 10th December.
It's an Android machine with a fair bit of grunt, an Xbox-style pad with some extra media playback functions, and an unexplained acronym for a name.
The selling point is an open Android system that supports all kinds of storefronts and plays Android games (and films and music) in 1080p on your telly. Google Play and Nvidia TegraZone are pre-installed (and everything you've bought and downloaded there already should be accessible again for free).
Problem is, M.O.J.O costs £219.99.
What does Eurogamer's resident circuit board Richard Leadbetter, editor of Digital Foundry, think?
"As expected, M.O.J.O's spec features Nvidia's Tegra 4 processor. Take a look at our Nvidia Shield review and you'll see that the amount of processing power on offer is a world apart from virtually any other Android device. M.O.J.O. gets a mild 100MHz down-clock, but it should still be a highly capable piece of kit.
"The Shield experience actually helps to inform us about how well M.O.J.O. will work as a games machine. The reality is that while the spec is high, very few Android games seem optimised to make use of that power - even the TegraZone games. Shield testing also highlighted that the vast majority of Android titles are specced around using touchscreen controls. That didn't work out too well for the physical control orientated Shield, and we'd expect the same for M.O.J.O. too.
"The vast majority of Android titles are built around the touchscreen because that's where the overwhelming majority of the market is. Mobile titles running at 1080p on a living room flatscreen just don't tend to work as well.
"Probably the biggest surprise is the £220 price-point. Tegra 4 is a decent piece of tech, but its GPU power still lags significantly behind current-gen consoles. Shield gets around the value argument to a certain extent by virtue of being a mobile piece of hardware, but M.O.J.O. is more of a traditional console and it's inevitably going to be compared to Microsoft and Sony's offerings.
"Up against some of the excellent £200 PS3 and Xbox 360 value bundles out there, the pricing doesn't look compelling. Indeed, at £220, we're effectively looking at a mid-point between Ouya and PlayStation 4, making the value proposition even less enticing.
"Coming from MadCatz, I expect a high quality piece of kit and a great controller - but is the Android games line-up really strong enough to sustain the launch of a £220 console?"