Why would you want a Wii U when the PlayStation Vita and PS3 can do the same thing already? That's Sony's line of attack as Nintendo readies its new hardware for release.
"We tell our PlayStation fans all the time that what the Wii U is offering is something that Vita and PS3 can do quite easily," US Sony exec John Koller told Engadget.
That means Sony can pick and choose which games it wants to support with a touch-screen controller concept, Koller added.
"It's dependent on the content. We need to make sure the content isn't force fed. And, to us, making sure that the gamer receives the right type of experience is what's most important. We're going to pick our spots, but that technology does certainly exist here."
A PlayStation 3 and PlayStation Vita separately cost more than a Wii U - which allows for dual-screen gaming out of one box. But most Vita players own a PS3 already, Koller added.
"You look at the Vita consumer and a very high percentage - almost all of them - own a PS3. So you see that crossover works."
"Whether we want to bundle the hardware together remains to be seen," he concluded, mentioning that retailers asked for such a move "all the time".
Koller did not mention how many PS3 players own a Vita. Sony has not released firm hardware figures for its handheld since June, when 2.2 million of the devices were out in the wild.