EA's Battlefield 3 Facebook adverts worked big time

Cost a fraction less than the Wasteland 2 Kickstarter raised.

EA spent as much money on a Facebook advertising campaign for Battlefield 3 as Brian Fargo raised through Kickstarter to fund Wasteland 2.

OK, persnickety, it's not quite as much: EA spent $2.75 million and Fargo raised $2.93 million.

But that's not even the best bit.

The best bit is that by spending $2.75 million on Facebook Battlefield 3 advertising, EA made a return of 440 per cent in game sales, raking in $12.1 million.

"Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook," said Facebook bigwig Sheryl K. Sandbag err Sandberg during an investor call last night, reported by GamesIndustry International.

"They [EA] attributed $12.1 million of their sales to these ads, translating to a 4.4x return on their Facebook marketing spend."

Boring-talk for "it worked".

EA's Battlefield 3 success wasn't an isolated case, either. Apparently, two-thirds of 60 advertising campaigns made a return of 3x or better, and just under half made a return of 5x.

In other words, advertising on Facebook works - and it works for Facebook's bank balance, too. Expect more of it.

Battlefield 3!

Comments (43)

Comments for this article are now closed, but please feel free to continue chatting on the forum!