Famous England cricketer Andrew "Freddie" Flintoff might have saved Nintendo UK boss David Yarnton's life.
The pair were taking part in a charity bike ride in Greece when the hefty 53-year-old Yarnton "suddenly toppled" from his bike, the Mirror reported - apparently "overcome by the sweltering conditions".
There Yarnton lay, unconscious, when Flintoff caught up with him and "performed emergency aid". He put Yarnton in the recovery position and waited until the ambulance turned up.
The two were on the 100-mile first stage of the Cycle Slam 2012 bike ride. The event started on 23rd April at the Olympic's birthplace in Greece. It ends in London, the new Olympic destination, some 1785 miles (2872 kilometres) later.
Yarnton had only signed up to cycle stages one and five.
"A friend" (presumably Flintoff's - the Mirror didn't specify) said "David was out cold and in a bad way". "It's no exaggeration to say that Freddie probably saved his life," the "friend" added.
The race physio later praised Flintoff's "quick-thinking" on Twitter.
The Mirror claimed Yarnton had "treatment for a heart problem".
Nintendo's response, issued to Eurogamer this morning, was: "David had a bit of a scare but is doing well and is planning on flying home in the next couple of days.
"He is extremely grateful to Freddie and the rest of the Cycle Slam team for their help and support."