Max Payne 3's Cemetery multiplayer map is exclusively available at GAME and Gamestation, the retailer has announced.
Buying the game there isn't enough - you need to pre-order Max Payne 3 in-store (putting down a Ł5 deposit) or online to secure the extra content.
GAME boasts that the pre-order incentive is already proving to be a "hit", and promises midnight openings for Rockstar's latest launch.
"We are delighted to be Rockstar Games' partner for the launch of Max Payne 3," said GAME marketing director Anna-Marie Mason. "They have been a true supporter of our business."
Rockstar returned the love for the recently-revived retailer. "GAME and Gamestation have worked together with us to launch many successful games over the years," Rockstar exec Neil Stephen said. "Their strong fanbase of loyal customers make them the perfect partners for this opportunity."
Max Payne 3 launches in the UK on 18th May.