Supermarket giant has branded itself "The Home of Gaming" in a new advertisement.
As spotted by CVG, the ad boasts that the chain has more gaming stores in the UK than any other retailer, 393 of which open at midnight for new releases.
On top of that, it claims to have over 10,000 titles available online, free UK delivery and day-one pre-order shipping. It also flags up its in-store used game trade-in programme and Clubcard rewards system. See for yourself below.
It's not the first UK supermarket to remind customers of its existence following GAME's well-publicised troubles. Earlier this week, Sainsbury's launched a massive sale and announced it was increasing its stock of new titles.