Sales of 2010 survival horror Alan Wake have topped two million across PC and Xbox 360, developer Remedy Entertainment has announced.
Speaking in an interview with CVG, head of franchise development Oskari Häkkinen admitted the game had got off to a sluggish start but word of mouth has finally pushed it to "success" status.
"After a slow start it's turning into something really positive. It's definitely had legs. I think narrative experiences just have a tendency for that," he said.
"Alan Wake's like a cult classic if you like... People who have played and enjoyed the story feel the urge to tell their friends and other gamers out there that they need to try this experience, they need to play it."
So, does that mean the franchise has a future?
"Yeah, I think so. Alan Wake is definitely very close to our hearts. It's our IP - we own it. It's not something that we're going to forget very easily.
"After Max Payne we could've literally gone, the whole team, and sat on a beach and sipped cocktails for quite some time. It's no secret that the Max Payne franchise was sold for $45 million. That put us in a really promising situation, but at the same time our hearts are in making video games and not in sipping cocktails on the beach."
An action-focused spin-off arrived on Xbox Live Arcade last month - see our Alan Wake's American Nightmare review for more details.