World of Warcraft developer Blizzard is working on a free-to-play title, according to a Develop report.
The site's anonymous source added that the studio is looking to expand business opportunities and develop both subscription and freemium titles, but didn't offer any further detail.
Blizzard declined to comment on the story.
If true, this wouldn't be the first time that Blizzard has dipped its toes into free-to-play - you can currently play World of Warcraft until your character reaches level 20 without opening your wallet.
However, at Blizzcon last year CEO Mike Morhaime spoke up for its tried and tested subscription model.
"For us, and even for EA with the Star Wars game, I think that the value that you get for the $15 a month is just unmatched. I don't think you can get that amount of entertainment value anywhere. I'd put the $15 up against anything," he told Eurogamer.
Aside from Diablo 3, new WOW expansion Mists of Pandaria and the next two chapters in the StarCraft 2 trilogy, Blizzard has confirmed work is underway on a brand new MMO codenamed Titan.