Take-Two trademarks GTA TV
Multimedia blitzkrieg on the way for Grand Theft Auto 5?
Publisher Take-Two has filed trademarks for "GTA TV" and "Rockstar TV".
As spotted by RockstarSpy, the listings were filed with the US Patent and Trademark Office earlier this month.
According to the accompanying blurb, the marks refer to the following:
"Computer game programs and software; animated motion picture films featuring entertainment, namely, action, adventure, dramatic, comedic, children's and documentary themes; pre-recorded video discs and other pre-recorded digital and electronic media in the field of live action programs, motion pictures, or animation featuring entertainment, namely, action, adventure, dramatic, comedic, children's and documentary themes."
Could it just be a strategic trademark hold, or does Take-Two have some kind of cross-media masterplan up its sleeve for Grand Theft Auto 5's impending arrival? At the time of writing, the publisher had declined to comment.