The identity of this year's Call of Duty title may just have been outed by the French arm of online retailer Amazon.
Gameblog then claimed that Activision demanded it remove its original report too. When it refused to do so, the publisher apparently rescinded an invitation to a Transformers: Fall of Cybertron preview event and pulled advertising bookings it had with the site.
The publisher has thus far declined to comment.
A direct sequel to 2010's Black Ops would be no great surprise - it's still the best-selling game of all time on PlayStation 3 and Xbox 360.
Activision has confirmed that a new Call of Duty title will hit shelves later this year, and promised that it will feature "meaningful innovation" for the FPS series.