Sony reckons PlayStation Vita got off to "a good start" in Japan, and doesn't foresee "any problems" selling the handheld in February.
But Vita quickly ran out of steam, and sales slumped as low as 15,000 units a week. Vita only managed to claw back higher seven-day sales than PSP last week. And they were a far cry from Nintendo's 3DS total, which has been more than four-times Vita's tally in recent weeks.
"Now the company has not publicly announced the units of shipping and sales. At the appropriate time, we would do so," Sony's chief financial officer Masaru Kato told analysts on an earnings call this week.
"Including software and hardware, we are carrying out the sales promotions and we do it to boost the sales, and we do not think we have any problems."
Masaru Kato, chief financial officer, Sony
"But as far as sell-through, three weeks have passed and our sell-through is 500,000. This was announced on the 10th of January. So as a start, I think we had a very - a good start.
Kato added: "Including software and hardware, we are carrying out the sales promotions and we do it to boost the sales, and we do not think we have any problems."
PlayStation Vita costs (Wi-Fi) 24,980 yen (£207), and (Wi-Fi and 3G) 29,980 yen (£249) in Japan.
Nintendo's 3DS, after its massive price cut, costs 15,000 yen (£124).
PlayStation Vita launches in the US and UK on 22nd February.