Sony has put a PlayStation Vita in every GAME and Gamestation shop in an effort to get the console in gamers' hands before launch.
On top of that, in the coming weeks 150 stores will get a dedicated Vita Interactive Display Unit. Every store manager in every GAME and Gamestation has been sent a PS Vita so they know what it's all about and can pass that message on to customers.
Sony brings the PlayStation Vita Room, currently open in Glasgow, to London next month. A venue is yet to be confirmed, but it opens on 17th February and will stay open through to the Vita's 22nd February launch.
Demos of WipEout 2048, Uncharted Golden Abyss, ModNation Racers: Road Trip, Reality Fighters, Little Deviants and Everybody's Golf are available.
"PlayStation Vita is an amazing piece of technology - but the very best way to make people realise this, is by putting it in their hands. The beauty and clarity of the 5 inch OLED screen, the ergonomic design with the dual analogue joysticks, the interaction of the rear touch panel, all come emphatically to life." said Fergal Gara, Vice President and Managing Director of Sony Computer Entertainment UK.
"With our own Vita Rooms and now, with this opportunity for consumers to sample PS Vita in any of GAME or Gamestation's 600 specialist retail stores, the excitement can only continue to build."