Ofcom slaps ITV over Arma 2 Gaddafi gaffe
A "significant breach of audience trust".
Broadcasting standards agency Ofcom has slammed ITV for mistakenly labelling a clip of video game Arma 2 as real-life footage of a Libya-funded IRA attack.
ITV included the YouTube video of tactical shooter Arma 2 in a documentary on the now-deposed Libyan dictator Muammar Gaddafi, shown in September last year.
The mistake constituted a "significant breach of audience trust," Ofcom ruled, "particularly in the context of a public service broadcaster."
"It is not sufficient for a broadcaster or programme maker to rely on footage provided by a third-party source, on the basis that that source had previously supplied other broadcasters with archive footage, and fail to confirm the details of archive film provided," Ofcom's statement reads (as reported by Tech Radar).
"The viewers of this serious current affairs programme were misled as to the nature of the material they were watching. In the circumstances, this represented a significant breach of audience trust, particularly in the context of a public service broadcaster.
"As such, Ofcom considered the programme to be materially misleading, in breach of Rule 2.2. Ofcom was particularly concerned by this compliance failure by ITV."
But Ofcom appeared to rule out any form of penalty for the broadcaster, simply concluding: "We do not expect any issues of a similar nature to arise in future."
At the time, ITV blamed the mistake on "an unfortunate case of human error". The broadcaster apologised, but not before Ofcom had received a number of complaints.
Arma developer Bohemia Interactive told Eurogamer it did not expect the controversy to affect sales of the game, and confirmed forthcoming sequel Arma 3 will make no mention or Libya or Gaddafi.
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Comments (25) Latest comment 4 months ago
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Snrk. Must... not... laugh...
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When your first show of a "serious current affairs" programme makes this kind of blunder, you're in more than a spot of bother.
At least we can see the funny side. I'm sure ITV didn't.
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I can't wait for their expose on pollution mutating British wildlife, showing footage of Sonic the Hedgehog to illustrate the super speed mutation they witnessed.
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Why...? They should be nailed to the wall for this. It was a blatant attempt to fool the audience into accepting the upcoming attacks on Libya. This is not the first time the mainstream media has lied for a government agenda and it won't be the last. And this is what SOPA is all about. If it wasn't for the freedom of the internet an alternative view would not be available to us, just government sanctioned propaganda from the controlled news agencies.
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Not so sure about that - if you're told it's fuzzy mobile footage from several years ago and that's all you know about it and you're not a gamer then it's quite possible to believe it. I think that's why it's being called a breach of trust as we trust that what we're shown is really what we're told it is.
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I considered the conspiracy theory ideas behind why it happened but in the end they seemed a bit too farfetched, it just seems like a producer wanted war footage and some researcher provided that video from YouTube because they're an idiot, and the producer believed it.
But someone somewhere got it from YouTube where it's clearly ID'd as a game video. Whoever downloaded it first must have got in some trouble.
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This. I have been involved in the production of documentaries and this is proably what happened.
Often what you see on screen is there to represent the truth but not the actual truth.
If for example I was making a documentary about homelessness, I would need footage of some homeless people. If at some stage in editing we realised we needed more footage of the homeless for cutaways, but were unable to get a production crew out quickly and had little time you could get one of the production crew to dress up like he/she is homeless on the streets and shoot that.
In this case it is a deception of sorts, but it would not make the content of the programme any less true IMO, as long as your not claiming there are a homeless people in an area where there are not.
This sort of thing happens in television all the time, and the prodcuers need to make a moral decision of what is acceptable quickly and run with it.
I haven't seen the programme (I would rather get my balls eaten by a dog than watch ITV)but it seems the producers made the wrong decision here.
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