Update: Tesco has responded to Eurogamer by confirming its pricing for Mario Kart 7 as £29.90 until Sunday - making it, for now at least, the cheapest place to buy the game in UK shops. From Monday, it will be £32.70.
Asda has the cheapest in-store price for 3DS racer Mario Kart 7, which roars into UK shops today. The supermarket has a price of £29.97 - a fraction less than the Morrisons price of £29.99.
The cheapest place online is Zavvi, where the game costs £26.96 when you use the code "MARIO10".
Should that offer stop working, TheGameCollection is next cheapest at £28.99.
Sainsbury's will sell you Mario Kart 7 for the low price of £21.99, providing you buy another top 20 3DS title at the same time (except another copy of Mario Kart 7 - we've checked).
Those looking for an extra stocking filler may like The Hut's offer of Mario Kart 7 plus Mario-themed in-ear headphones for £32.95.
We're still trying to find out Tesco's price - all the stores we spoke to this morning had yet to receive copies, or pricing information.
Found a good deal? Let us know in the comments below - we'll keep this article updated with the latest prices throughout the day.
Eurogamer's Mario Kart 7 3DS review awarded a handsome 8/10. "Conservative: yes. Enduring: absolutely," declared reviewer Simon Parkin.
Bricks and mortar shops
- Asda - £29.97
- Morrisons - £29.99
- Tesco - £32.70 (£29.90 until shops shut Sunday)
- Argos - £34.99
- Sainsbury's - £34.99
- Game/Gamestation - 37.99
- HMV - 37.99
- TheGameCollection - £28.99
- Asda - £29.87
- Amazon - £29.87
- Tesco - £29.90
- Zavvi - £29.95 (£26.96 with code MARIO10)
- GameStop - £29.97
- Base - £29.99
- TheHut - £29.99 (Super Mario earphone bundle - £32.95)
- Woolworths - £31.97
- GameSeek - £31.97
- ShopTo - £32.86
- Sainsbury's - £32.99
- Game - £32.99
- Gameplay - £32.99
- SimplyGames - £34.85
- Blockbuster - £34.99
- Play.com - £34.99
- HMV - £39.99