Saturday Soapbox: The Madness of Release Date Congestion
It's Viva Pinata vs. Gears of War all over again!
This week marked the fifth anniversary of the release of one of my favourite Xbox 360 games ever made.
Viva Pinata was a cute and cuddly game where you planted seeds in a garden and then looked after the friendly animals who popped in to investigate the trees and plants that grew from them. There were 60 varieties to attract, each more delightful than the last, and as their ranks swelled you could sacrifice some to attract other, more exotic species in their place.
Of course, this week also marked the fifth anniversary of the emergence of another famous Xbox 360 series.
Epic Games' original Gears of War was one of the first really, really massive exclusives published by Microsoft Game Studios during the early years of what we all used to call The Console War. Gears was also wonderful, although in very different ways to Viva Pinata: at its core were these fantastic medium-distance gun battles fought from behind scattered blocks of cover, which gave its combat an intimacy and intensity absent from any other shooter at the time.
Multiple big games are released at the same time as one another every year, of course - hardly an amazing observation to make in the same week both Modern Warfare 3 and Skyrim are finally made available to the public - and sometimes it makes you wonder why. After all, the world heavyweight champion of obvious conclusions to draw about this phenomena is that one game must detract from the potential success and popularity of the other.
Let's look at these examples, then. First of all, my beloved Viva Pinata. Surely launching it in the same week as Gears of War resulted in it selling fewer copies than it would have done otherwise? This is certainly what my younger self thought five years ago as I raved and howled in exasperation at Microsoft's apparently amazing feat of self-immolation in the face of potential success.
With hindsight though, while the release timing may not have given Viva Pinata much of a chance among the core gaming crowd, not many of the console's existing audience were likely to find it appealing in the first place. Microsoft invested in Viva Pinata - and indeed in Rare - partly because it wanted to attract a more diverse audience to Xbox 360 than simply young males between 18 and 34. It is still attempting to do this today using Kinect (and with apparently diminishing success, to judge by the horrendous sales figures of Dance Central 2).
1/17 Gears of War wasn't just popular by default, like a lot of guns-and-vests shooters; it was a very thoughtfully assembled experience.
You don't have to look at half a dozen Chart Track annual reports on sales of video games in the UK (although I have) to realise that the vast majority of sales occur in Q4 and that, of the many weekly slots available in which to launch new games, the Fridays at the start of November are the best of the lot.
With that in mind, Microsoft certainly didn't send Viva Pinata out to die, as I imagine I wrote at the time. It may even have wanted it to stand as great a chance as possible of catching the attention of people casually shopping for video games at the peak of the shopping season. And with little potential overlap with Gears of War sales, why not give it that opportunity? Who knows - maybe young dads buying Gears would pick it up as well for the kids.
(Perhaps Microsoft felt differently in hindsight, but you also can't fault the platform holder for persistence: it released a second Viva Pinata game, Trouble in Paradise, in a slightly earlier September slot two years later, and even commissioned a Nintendo DS version as well, and a spin-off party game, before apparently cutting its losses and giving up on the series.)
So to Modern Warfare 3 and Skyrim. Do we imagine that they will be negatively impacted by the proximity of their releases? In my case, definitely not. Modern Warfare 3 will probably sell close to two million copies in the UK during its first six days on sale, while Skyrim will accumulate around 200,000 sales here before next Monday. That's roughly what they would have done anyway.
There certainly are a number of gamers who will want both, and I betcha any money that Activision and Bethesda's market research tells them that the group who fall into the intersection of that particular Venn diagram - the vesica pisces, according to Wikipedia - are also the people who are predisposed to purchase more than one game in the same week when the necessity presents itself.
With all that said, those hunting for genuine travesties of scheduling will probably want to keep an eye on the fortunes of this week's Xbox Live Arcade release, Fusion: Genesis. It's the product of Starfire Studios, who are coincidentally comprised of former staff at Rare, and I honestly don't know whether punching it out onto Xbox Live at the same time millions of people around the world are playing Modern Warfare 3 online is a good way of driving people's attention to it or a good way of driving people's money away from it.
Time will presumably tell, as it has with Viva Pinata and Gears of War, but I guess if there's a point to this column it's that, when it comes to ramming stuff down the throats of gamers in seemingly absurd circumstances, sometimes there's more to the madness than meets the eye.
(And if there's a secret point to this column, it's that you should all make up for your mistake five years ago and go forth to purchase Viva Pinata: Trouble in Paradise, which is available via Games on Demand on Xbox Live Marketplace. Quackberries forever!)
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Comments (53) Latest comment 6 months ago
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Because that's when all the good games are released, I also bought a lot more games in the past weeks then I usually do, but only because there were so many good releases, not because I have the natural urge to buy games in november.
Corelation ≠ Causality, and I know I bought some games in spring that I wouldn't even notice if they were released today.
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You know, I might just do that.
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- The Witcher 2
- Catherine
- Skyrim
- Forza 4
- Dark Souls
- El Shaddai
The sheer number of games I want to play confuses me and the accompanying costs scare me. I always end up buying games from XBLA.
Edit: There are also browser games, 3ds and iphone games to be played but I just don't have the time.
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- Batman Arkham Asylum
- Battlefield 3
- Gears Of War 3
- Modern Warfare 3
- Rage
- Skyrim
- Saints Row 3
- Zelda Skyward Sword
You might skip a couple of those but it's a crazy amount of major releases.
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As I entered the store I was amused to see the staff had dressed up as villains from Batman. Harley and Two-Face were working the shop floor, while Riddler and Joker were behind the counter. There was a big pile of Arkham City just behind the counter.
I asked for Dance Central 2.
According to the Joker, it was the first copy he'd sold all day. The rest of his sales had been Batman and Football Manager. He went on to admit that he hadn't realised that DC2 was out that week until they'd received their shipment of them on preceding Monday. I'd only found out about it myself the week before that.
I'd imagine there's some contention when lots of games release on the same day, although for others the choice was already clear before any money changes hands. In other cases though, I think publicity might have a bigger affect on sales. A lot of those early Gears of War sales presumably resulted from Microsoft pushing it heavily at E3 and the like, and while Viva Pinata was usually in the show reels, it was a lot further down the list. Dance Central 2 did get some pretty high profile coverage at this year's E3, but since then it was nearly silent until the game reached the shelves.
I tend to go for the alternative choice when there's several games out on the same day, although in the case of next week I was entirely unable to choose between Skyward Sword and Mario 3D. Somehow I'm going to have to fit those into my gaming schedule. I might even have to leave Cave Story and Professor Layton for a while, which would be a shame.
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Also, Quackberries are ace (looking inside a house full of them is one of my favourite moments of this generation), but Macaraccoons win by a nose for me. Silliest things in the game, and never fail to make me smile. A must for every garden.
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Fusion Genesis, problems and all, deserved a clearer run.
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EDIT: And I bought both Viva Pinatas at launch. Both were a bit too clunky for me to finish (the trap mechanic in TiP was particularly annoying), but it's definitely one of the prettiest and most atmospheric game series I've ever played.
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In a way, I'm not too concerned it didn't get more sequels. I mean, two games, a portable offering and a party game is probably enough. That said, if a lack of attention meant we get more Call of Dutys and less Banjo-Kazooies, that's sad.
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And that list is the tip of the iceberg. Add:
-Uncharted 3
-Assassin's Creed Revelations
-Super Mario 3D Land
-Mario Kart 7
-Ico/SotC HD
And I'm probably miss a whole load too.
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Actually it's easier since every time you un-sour a pinata, you can prevent sour versions from coming in the garden while Pester's minions can be taken care of by certain pinata's. I believe you need a Roario to get rid of Pester himself, but the game has some pretty funny solutions to getting rid of them.
TIP and Nuts and Bolts were pretty much proof that Rare still had it before Microsoft gutted what was left of it. What a shame.
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Okay that means I'll never be short of a good game to play in 2012, but is this really healthy for the games industry? I don't really think so.
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If I didn't still own it that is
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Nuts & Bolts was legitimately one of the most fun and imaginative games this gen. I won't pretend it doesn't have it's issues but it was brilliant at what it did and it's fun to see what silly contraptions you could come up with.
It pisses me off something fierce that Rare did something wonderfully imaginative and fun and still got shit on by the wider general community because it was not a platformer which was ironic because the "hardcore" were yelling at Rare to do something innovative for years. Hypocrisy, eh?
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This is where Nintendo comes in. Popped in Skyward Sword on Friday and am now about 15 hours in. So far no bugs, no restarting because of a patch, no "insert your credit card here to continue".
I never had a problem getting more than one game if I really wanted both. I also got both Viva Pinata and Gears of War back then and I am very glad that I did. If both games are good I am more than happy to pay for them. It's sad though that these days (for me personally) it's not just the quality of the game anymore but whatever crazy things the publisher has come up with to get the game out in time. Game prices go down so fast these days that I really don't know if putting up with tons of patches and other stupid things is worth it when I very well know that the same game will be released as a budget release a few months down the line anyway, this time with all the DLC and patches so that it finally works out of the box.
That is what makes me think twice before getting two games in the same week.
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I do get excited for the end-of-year rush, but then I realise that it just means that I'll be so busy with this years games that ones that come out early next year just end up getting put back - I only played Dead Space 2 a couple of months ago, for instance. In a sense, it's good for me as a consumer, as prices drop so quickly (I picked up DS2 for £22 less than three weeks after it launched!), but now I have a shelf full of games I picked up on the cheap that I may never get around to playing; I picked up Nier for £8 months ago and haven't even touched it.
I also have FFXIII-2 and Mass Effect 3 LEs pre-ordered for early next year, so everything will probably get dropped for those two, putting me further back!
I need to win the lottery to have all the time and money for all these games
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1. The life of the Wii seems to be pretty over, it's on its last legs;
1. They announced the Wii-U which will be released next year;
2. Having a Zelda launch title will certainly mean a good start for the Wii-U, which means a fast growing installed base, which means more publishers will get interested, which means more games.
So why release it on the Wii?! Was it so long in development that it would cost to much to port to the Wii-U? Are they desperately trying to extend the life of the Wii?
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Phenomena is the plural, it's phenomenon.
Sorry, one my pet peeves.
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Publishers, check the competition's release schedule next year! We are not loaded!
http://thechive.com/2011/08/29/20-first-world-problems-20-photos/
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this end of 2011 and early 2012 is crazy. Too many games..
i wonder how the reviewe managed to play all that games without loosing sleeps....
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I think that the publishers still see Chrstmas period as the favoured period to sell videogames like it was a market only for kids ( that's my analogy to toys), wich is drastically changed in the last years.
As an adult I can afford to buy some games in every period of the year and even if at Christmas I have a little bit more disposable income, is likely that part of it will be spent in others' presents or major expenses that at the end, leave me the same amount of money to spend on VG. But the time is still more or less the same to play
That's why I see not really convenient to crowd the market in 2 months just targeting the parents/kids group that will surely spend more money, but in the end losing those more steady buyers during the year. Some of them will be forced to skip some games release, that would instead be a first day purchase in other months, and rely on price drop or second hand.
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I found the start of TIP a chuffing nightmare too. One which I couldn't get beyond. I used to have the same problem with the Melville novel Moby Dick (Stop sniggering at the back!) and now it's one of my favourite novels. Perhaps I ought to have another bash at TIP?
I seem to recall being traumatised at having to feed some of my critters to others as well, my wife loves rabbits and so the image of me raising them as food for other animals really didn't impress her. I'm going to grab the demo and see if I can cope with it now.
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1 - The previous game only released A YEAR AGO.
I'm sure that the previous owners aren't dance masters at all available songs.
2 - 'Normal people' have NO IDEA that Dance Central 2 was being released.
It's just appeared - they don't watch release schedules, and I don't recall seeing any promotion of the release date over the past 3 months.
No surprise at all. The same with the 'flopped' Guitar Hero games. Everyone owns one - they didn't suddenly hate the games - they al;ready have one in their homes.
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Oh dear God. I am now far beyond that desired age range. Although 5 years ago I was still in it by a little bit.
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There's loads of games coming out that aren't on my 'must buy' list but would be at another time of the year i.e. in the summer.
I can see their reasons for releasing at this time of year, I just wish they wouldn't!
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His inclusion (along with the Ruffians and Sours) half-ruins the game. It's enough of a fight making things eat their damned romance/resident requirements without invincible characters bursting through the garden smashing everything open. The more casual audience they were supposedly going for was infuriated by this... hell, I'm no slouch and it pissed me off too.
(for what it's worth, got my 360 five years ago too... we watched the VP preview video that was included on the hard drive and Mrs Metal declared THAT was her Christmas present, please! I didn't get Gears for another six months or so)
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I, like a lot of gamers, the vast majority in fact, am a grown up. When I had a Megadrive, christmas was an important focus as far as adding to my game collection was concerned. Now, it isn't. I rarely, if ever, get a game for christmas. Why would I want to wait until the end of December to play a game that came out at the beginning of November? I'm 33! It'll be too late by then. I'll have just bought the damn thing.
This season I have bought Dark Souls and Skyrim. And that's it. There will be no more. Deus Ex, Uncharted, Batman, Zelda etc etc will just have to wait. I won't be getting any of them for Christmas, as the issue is that I don't have the time to play them, not that I don't have the money to buy them.
The whole thing just seems to be an ass-backward hangover from when videogames were children's toys.
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El Shaddai: Ascension of the Metatron - 1 hr
Rage - 1 hr
Forza Motorsport 4 - 0.5 hr
Ace Combat: Assault Horizon - 0 hr
Deus Ex: Human Revolution - 4 hr
Ico & Shadow of the Colossus Collection HD - 2 hr
Gears of War 3 - 1 hr
The Gunstringer - 0.5 hr
Dark Souls - 3 hr
Sonic Generations - 0.5 hr
Batman: Arkham City - 10 hr
The Elder Scrolls 5: Skyrim - 10 hr
That's not to mention a few 3DS games, many iOS games and loads of games in recent Steam sales.
Only Skyrim and possibly Arkham City will get a look in before the end of the year.
Games that I would have bough/would buy if there weren't so many releases: The Legend of Zelda: Skyward Sword, Super Mario 3D, Starfox 64 3D, Call of Duty: Modern Warfare 3, InFamous 2, Driver San Francisco, Battlefield 3, Payday: The Heist, Rayman Origins.
Too many games.
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I have lost faith in my Kinect puchase these days but it would be a great Kinect enabled game but optional for the controller.
If only Rare would go back to this and forget Wii Sports series, oh sorry I mean't Kinect Sports..
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I started off feeling a little reluctant to sacrifice pinata, but that wore off. They're all expendable (so easy to replace). I ended up with a zebra factory in order to get Roarios. And there was an achievement in the first game that was easiest to get if you got a critter in the very centre of your garden and clubbed it to death with your shovel. Not my proudest moment.
FWIW, I read Moby Dick fairly recently and also found it very hard going at the start, and loved it by the end. The passage about how ace dolphins are, and how much joy they bring to sailors, and how everyone gathers to watch them swim alongside the boat, and then how much oil you can get out of a dead one is an absolute belter.
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I didn't understand the second one though, because it was the exact same game again with barely any changes - I got bored of it after a few hours because, well, I'd already 1000-pointed the first one!!!
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