Bookies are already paying out on Call of Duty: Modern Warfare 3 as the UK's Christmas number one game - only twelve hours after it went on sale.
Modern Warfare 3 went on sale in the UK at midnight last night, and Activision is yet to announce sales figures, but that hasn't stopped Paddy Power from paying out on the FPS, which was the clear 1/5 favourite to be the best-selling game over Christmas in the UK.
So inevitable was Call of Duty's dominance that Paddy Power shortened the odds of it being Christmas number one to "practically unbackable" 1/16.
"At odds of 1/16 this contest is well and truly over," said Ken Robertson from Paddy Power. "On its day of release we are happy to crown Call of Duty: MW3 this year's undisputed champion!"
As an alternative, you can now bet on the best-selling game over Christmas that isn't Modern Warfare 3. FIFA 12 is the odds-on 10/11 favourite ahead of Gears of War 3 at 2/1 and Pro Evolution Soccer at 9/1.
Will Modern Warfare 3 be the best-selling video game of all time? It looks likely. Both Game and Amazon say it was their most pre-ordered game ever.