EVE offers returning players big discount

By Fred Dutton Published 14 October, 2011

Charm offensive gathers pace.

CCP has offered lapsed EVE Online users a money-off incentive to sign back up following a series of controversies over the summer surrounding the game.

As detailed by Massively, the developer has sent out emails to former subscribers asking them to reactivate their accounts for $4.95 for 30 days play time, rather than the standard $14.95 rate.

Although such offers are relatively common for MMOs, the email specifically references the recent tensions between players and developer, with a quote from senior producer Arnar Gylfason reminding recipients that they can expect "immediate refocusing of all the EVE development teams on EVE's core gameplay: spaceships."

The offer comes quick on the heels of CCP boss Hilmar Veigar Pétursson's remarkably candid apology for unpopular plans to monetise the game, and for the implementation of the Incarna expansion.

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About Fred Dutton

Fred Dutton is Eurogamer's US news editor, based in Washington DC.

Read more articles from Fred by visiting the Fred Dutton archive page.

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Comments (10) Latest comment 7 months ago

Comments for this article are now closed, but please feel free to continue chatting on the forum!

  • rob_of_the_robots #1 7 months ago

    Not exactly promoting loyalty then.

  • levitate #2 7 months ago

    I got the e-mail. Whenever I think of EVE now I feel drips of sick in my mouth, so because of that I will NOT be investing in your business.

  • NorfolkNClue #3 7 months ago

    I will only believe the refocus on spaceships when it happens. Will then be too late, maybe.

  • overcorpse #4 7 months ago

    I got an email for one of my toons but the offer was for 9.95 not 4.95.What gives?

  • Macross #5 7 months ago

    for the first time since it launched i can honestly say i dont really care anymore. I keep clicking on eve articles hoping for more than just words but im disapointed everytime.

    i can live with the rest of the shit but microtansactions goes against the entire culture that the game has been built upon.

  • ShiroBen #6 7 months ago

    I hope other developers are watching this and learning from it. Respect is a two way street; stop giving it and you stop getting it.

  • 43n1m4 #7 7 months ago

    Not coming back for awhile. Got plenty of quality games to go through, and all without a monthly fee.

  • Skirlasvoud #8 7 months ago


    Not an EVE player, but does that mean the boycots and the protests have actually WORKED for them to do this?

    That is heartening news. Gaming developers, publishers and cynics have disrespected gamers for a while now. With their "We'll look at what people do instead of what they say." line, they simply ignore complaints and stay the course like they can get away with anything. "Let them bleat! They'll be be back for another spoonful of our luke-warm free-2-pay crap."

    This act of desperation tells me that EVE's popular uprising has meant that they're losing subscribers and that people ARE sticking to what they said they'd do and quit. We've broken the vicious cycle! Game developers will need to start listening to their gamers again! We're cashcows no longer!Onwards to victory Comrads! Power to the People!

    Like I said: Never played EVE, but I love it for being such a wonderful little hotbed of gaming evolution.

  • Ultraman1966 #9 7 months ago

    I stopped my sub back in February but I've yet to receive an email for the discount...

  • Wizard83 #10 7 months ago

    I think its a good idea, but skyrim is soon to take over my life so i wont renew.

    As for #1 talking shite about loyalty, if you have to pay to play you get mercenaries not loyal subjects.