Sony has announced Only On PSN, a new campaign to promote PlayStation Network exclusive games throughout October.
At least one exclusive PSN title will be released each week throughout the month, starting this Wednesday with Rochard.
In the US, the confirmed line-up is Eufloria and Rochard for this week and Sideway: New York for next.
Charming cel-shaded Okabu and Rocketbirds arrive the week after, with standalone vampire expansion inFamous 2: Festival of Blood and PixelJunk Sidescroller rounding out the month.
Finally, this week will also see a selection of "rare classic" PlayStation 2 titles made available to download: God Hand, GrimGrimoire, Maximo: Ghosts to Glory, Odin Sphere and Ring of Red. Will Sony now bring PS2 games to PS3 games on a regular basis?
PSN Plus members receive a 20 per cent discount on each Only On PSN title the week it's released.
Meanwhile, gamers who spend more than $60 on any PlayStation Network content - games, themes, movies, whatever - get a $10 credit towards their November shopping. European discounts are still to be confirmed.
Only On PSN follows this summer's PlayStation Network Play campaign - Sony's first real attempt at rivalling the Xbox 360's Summer of Arcade.
PSN Play featured titles such as Renegade Ops and The Baconing, although unlike the XBLA Summer of Arcade, none were platform exclusives.
That's because Microsoft won't ship Xbox Live Arcade games unless they are released at least simultaneously with competing platforms, European Xbox boss Chris Lewis previously confirmed to Eurogamer.
Many of the titles featured were funded in-part by Sony through the Publisher Fund it created a couple of years ago. This summer saw the platform giant add $20 million extra cash to the Pub Fund pot.