High-end PC hardware outfit Razer has taken out a full page advert in today's Wall Street Journal on behalf of "PC gamers of the world" to throw down the gauntlet to console opposition.
The open letter, addressed to "our friends Xbox, PlayStation and Wii", insists that "rumours of our untimely demise have been greatly exaggerated".
It boasts that "there are more PC gamers than console gamers combined," adding, "we have been silent in the face of the closed gaming systems that have been propagated."
"We the PC gamers have been here since the beginning and seen the industry grow to surpass movies and music, and look forward to an open world where console and PC gamers will stand side by side as gamers in arms," it continues.
It seems like Razer has something big brewing - the ad then teases an announcement due this Friday that seeks "to end the silence and bring a new age of openness and innovation to all gaming."
"Together we will remind you - that PC gaming is not dead," it concludes.