The Carbine-built NCsoft MMO has been unveiled as WildStar.
It's an ambitious concept derived from mountains of research about what people want from an MMO.
You won't all follow the familiar path of combat up through levelled ranks. You can pick to be an Explorer, Soldier, Scientist or Settler, and each will have its own very different gameplay pursuits and goals.
WildStar also rewards players for upping the challenge and, for want of a better phrase, taking on too much at once.
WildStar takes place on the planet Nexus in a future fantasy world. The art style is clean, cartoon and, dare I say it, reminiscent of the omnipotent World of Warcraft.
WildStar will be released on PC at an unspecified point in the future - presumably not until 2012 at the earliest. Apparently the target audience are aged between 13 and 49 years old. I'm in that!
Eurogamer's WildStar preview can tell you much more.