Carmack takes aim at "snooty" indies
Condemns Call of Duty bashing.
id Software co-founder John Carmack has attacked "snooty" independent developers who criticise FPS developers for being too conservative.
Speaking in an interview with IndustryGamers, Carmack argued that a developer's job is to make games that people love and are willing to open their wallets for, not games that push boundaries.
"I'm actually happy Rage is a little bit different in terms of feeling and tone. It's not just, 'Here's your squad mates'," he explained before saying his piece.
"But that's still a proven formula that people like, and it's a mistake to [discount that]. As long as people are buying it, it means they're enjoying it. If they buy the next Call of Duty, it's because they loved the last one and they want more of it.
"So I am pretty down on people who take the sort of creative auteurs' perspective," he continued. "It's like 'Oh, we"re not being creative.' But we're creating value for people - that's our job!
"It's not to do something that nobody's ever seen before. It's to do something that people love so much they're willing to give us money for.
"So I do get pretty down on people that - you see some of the indie developers that really take a snooty attitude about this. It's almost as if it's popular, it's not good. And that's just not true."
Rage, id's latest effort and its first new IP since Quake launched in 1996, is due out on PC, PlayStation 3 and Xbox 360 in October.
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Comments (67) Latest comment 10 months ago
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having your self-esteem tied up with your preference for one contemporary military-themed FPS over another, more successful one is just too pathetic for words
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This issue most people have with COD and CODalikes is that it is all the people want. So many undernourished gamers out there playing one game brings a tear to my eye.
I've had my fair share of COD myself but it isn't the only thing out there!
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So, in other words, you're happy to just push out any old shit as long as you can make a profit?
Yeah, that's some real artistic integrity RIGHT THERE Mr Carmack.
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But Call of Duty deserves all the hate it's getting.
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Also So, in other words, you're happy to just push out any old shit as long as you can make a profit?
that's not what he's saying. The point is that if so many people get so much enjoyment out of what is an entertainment product whose to say its shit. It might not be to your tastes but that doesn't matter to the people enjoying it.
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The thing that Carmack does not get is that a lot of the people who hate on Call of Duty are not frustrated with the people who make the game. They are only doing the smart thing by cashing in on what the people want.
Can you tell me whats wrong with that. Probably one of the hardest thing for a developers is to introduce something new to people who do not want new. If you "Innovate" to much which means change the formula, you risk loosing your customer base. COD has a huge community. The reason the game sells so much is that the community do not want a lot of change and the developer would be stupid to do it.
darkmorgado Said
So, in other words, you're happy to just push out any old shit as long as you can make a profit?
Yeah, that's some real artistic integrity RIGHT THERE Mr Carmack.
Lets be honest, those are your words not Carmack. You interpret his words to fit your agenda which is incorrect. Lets get things straight, making games is a business. If you do not make games that people love and willing to pay you for, then you will not get paid, pretty simple. Just because you interpret a game to be crap doesn't mean the millions who love it think the same way you do. One mans crap game is another person greatest adventure. The problem with people like you is that you feel your opinion is all the worth anyone else needs to know.
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I appreciate Carmark's sentiment here - after all, what's the point in trying to run a business if profit doesn't come first? - but I'm also glad there are developers out there like Playdead, Thatgamecompany and Quantic Dream. Gaming would be very boring indeed if every developer made FPSs because they're popular and more likely to turn a profit than some other genres.
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we the consumer are fuelling the COD phenomenon and as long as it sells in the kind of numbers that it does Activision would be crazy to do anything radically different with the series.
how can anyone complain? we all have a choice and year on year we chose to buy the COD updates in ever increasing numbers. sure Activision take advantage of this with their pricing, and i think the DLC is unreasonably expensive, but they can only get away with what we are willing to put up with. if enough people are willing to pay premium prices for the game and DLC then why would Activision want to lower them?
Ultimately it is one of the most successful franchises ever created and that is down to us consumers loving the product, so much so that we are willing to pay a substantial amount for it. considering the huge amount of hours most people who own it play it, most obviously consider it value for money.
it may turn out that in the long run Activision kill their golden goose with their aggressive pricing but as long as they supply the kind of game we seem to be craving and paying whatever price they deem fit then being snobby about it really is churlish.
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But he is also missing the point in another way.
Yes, Call of Duty is popular, it sells, and the company makes a massive profit. Well done.
But some of us aren't into that. It's not because it's popular and we are trying to rebel, it's because it's boring, the same stuff over and over again, without any innovation.
Snooty as it may sound, I like to be challenged intellectually by my games, and Call of Duty, Modern Warfare etc don't do that for me.
I like to have different experiences, but these games are repetitive to me. Maybe there are subtle differences that I can't tell, but so what?
I'm not a professional wine-taster, I can't tell the differences apart from on a very shallow level. Other people like wine, and that's fine. It sells well, that's fine. But I want beer, and I sure as hell don't want to live in a world which no longer produces beer, and instead only produces wine because it makes the most money.
Metaphor over.
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You make it sound as if these two qualities are mutually exclusive, but they really don't have to be. Case in point: Portal, Bioshock. Titles like Call of Duty are doing something right if they're selling in the quantities that they are. But that doesn't make them the be all and end all of games. If games don't push boundaries, why should we keep playing these games in ten years time if not much has changed? Some people- a minority, perhaps- want more than this, and again games like Portal can be interesting and unusual as well as successful.
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Although I am interested in BF3, probably because it looks like a fresher and more up-to-date version of CoD, with BC destructible environments, seems like a good thing to me.
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But his thoughts on art aren't worth shit. Like Roger Ebert, who is a brilliant movie critic but doesn't know shit about video games. He's still a brilliant critic. Just his thoughts on video games are useless.
Whatever I might think about CoD, and however genius Carmack might be, I'm not gonna be taking art game advice from him.
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at's like saying the impressionists were snooty for doing something different instead of sticking with the realistic style everyone still enjoyed.
Actually it's not. It's like all the impressionists called what the other artist were doing crap because they were not taking the artform to something different. This is what Carmack is saying. Stop belittling someone else work because what they do is popular. Stop calling people who like what they like chavs or other names to make you feel like you are above them because you like something different. I see this crap on EG all the time.
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My beef with COD and Acti has only lasted as long as Treyarch and the resignation of West and Zampella and the exodus of the 50+ members of IW.
Those are unique conditions of principle that IMO have nothing to do with the popularity of the franchise or its fanbase.
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Five years of exactly identical Call of Duty games wouldn't bother him at all. But five years of Call of Duty games with a bad texturing implementation would likely drive him insane.
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If all developers had decided to not "push boundaries", as Carmack suggests, then we wouldn't have had innovation of any form in any genre.
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There is nothing wrong with giving your consumers what they want - let's be honest here, we have Activision-Blizzard as prime examples of this in the industry. Give them what they want - more WoW, more CoD - and the money pours in.
The issue comes in this idea you can't somehow innovate in the process. Consumers are a fickle species at the best of times and eventually, they will get bored - and then you've spent years turning out the same old same old and suddenly you've got a problem. You give yourself a reputation by being happy to be "okay" - when it works, it's great. When it doesn't, you've got issues.
But indie devs need to also cut some slack on the bigger houses too because they are so often in no position to criticise when it comes to quality vs quantity. Both sides live in glass houses so neither one can hope to take any moral high-ground.
Truthfully, I prefer a varied diet. I prefer to have a mix of roughage one day and comfort food the next, Fallout one evening then perhaps a bit of Terraria the next, then I'll play some Dungeons of Dredmor and mix it with a little Alpha Protocol. Or perhaps one evening I'll start off with some VVVVVV, before jumping into some L4D2 and finishing it all off with some Batman.
And as snooty as it may make me sound, I genuinely feel sorry for people who get stuck into a gaming rut. Because there's so much variety and choice out there... why stick with chips every day?
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I disagree with Carmack in his creeative perspective. Developers should be still breaking that formula and try and find new formula's we love. I don't think "to do something that people love so much they're willing to give us money for." can be defined as creative. It is a very greedy way to describe creativity.
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"It's almost as if it's popular, it's not good. And that's just not true."
This is a strawman, and a ridiculous thing to say.
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Each iteration just gets worse and worse. I mean the issues like overpriced dlc, little to no mod support(so people will buy the dlc) no dedicated servers and now this "Elite" that is already given to games for FREE like Halo and Starcraft II. Also the game has a mostly terrible community of people who believe quickscoping is the only "pro" thing to do including a lot of abusive 12 year olds.
[Edit] Also Activison have a publishing philosophy to churn games out as much as possible, powered by money, and from this see games that have less and less passion put in to the game which leads to great studios closing down (RedOctane and Bizarre Creations). Whereas, indie devs pour their heart and soul into making their're game.
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You're all going after the gamers and the critics that bash Call of Duty and co and praise the indies, and some of your arguments are all well and true. But this guy's specifically targeting the indie developers with his comments. Seriously, I've never once heard anyone from that crowd bash AAA studios o.o Some may have once passed comment, I even heard one or two call out the worse elements of the AAA titles' audience (ThatGameCompany on XBL vulgarity) but most all seem too busy getting all excited talking about their new projects or just quietly pottering about to bother bashing other developers..
If anything, this guy ragging on the indies is the first time I've seen any nasty comments exchanged between the mainstream and independent development communities. I've seen mainstream devs bash each other plenty of times before, but...
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I'll eat a $4 BigMac every now and then just as I will a nice $40 steak.
Activision is selling $40 BigMacs, based on the premise that both meals contain beef.
None of this has anything to do with the developer (or the cow)
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If that's true - then i guess it's snooty to say that im bored of playing mini-game fests on the wii?
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"It's not to do something that nobody's ever seen before. It's to do something that people love so much they're willing to give us money for."
There's so many things I dislike about this statement. Its sad that all creative industries seem to develop this bizarre class-like hierarchy. Is being massively popular a bad thing? Of course not. Its being arty and innovative always crucial? Well, not if the experience is entertaining regardless.
In that sense, I'd argue that whilst there may well be snobbery from the odd indie developer, its impact on the quality and variety of gaming is probably no worse than the jaded commodity-driven viewpoint expressed in Carmack's statement.
Of course games development is a business, and you want to sell your product to as many people as you can. For the businesses - and the people who buy nothing but COD - this system works fine. But for gaming enthusiasts, there comes a point where the essence of what made these franchises so great eventually gives way to antipathy or even total resentment.
The thing is, since day one gaming has been littered with genre copy cats. Everything from Pong, Space Invaders, Street Fighter, Doom, Mario; if you think of a game you can almost always think of at least another 10 that tried to do the same thing. Flavour of the month this generation is military shooters. What it'll be in 10 years time, who knows?
The point is, there'll always be developers chasing that flavour of the month, just as there'll always be those that forge their own path. Fewer still, will be those that define fresh concepts for the rest of the pack to follow. Ultimately though, it doesn't really matter whether its been designed by committee or laboured over by one guy in his basement for 4 years, if the end result is an entertaining and maybe even memorable experience, then surely everyone's a winner?
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He should be more understanding of why indie developers are annoyed about the COD effect becuz their games get rejected for COD copies, he doesnt seem to grasp that and he's fine to say that because he hasnt got any trouble making it into the business because ID been in it for so long and never really done standout stuff (granted first FPS they made would of but they still kinda never go far out of the pool of creativity)
Its rational but a bit of depressing view and a very rockafella view.Considering a game is another means for art to be expressed, But I suppose ID have always been mainstream, but quality should always stand above everything but that doesnt correlate with if something is straightforward or artistic.
But its true the games got to be enjoyable to sell thats pretty damn obvious fact, but that also is the same for indie and straightforward stuff. Crap games wont sell.
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Or you could just, you know, IGNORE the game. Just because you are sick of it doesn't mean the game has to change. Especially when 30 million people are still not sick of it. It isn't that hard to just walk away from an IP and STFU about it. Constant bashing and complaining is simply annoying, or do you really think the more you and others complain, the more likely it becomes that the developers change the working formula? That's not gonna change until sales will tell them to do so.
Or do you think that you can change people's minds with these annoying bashes? Like someone that enjoys CoD the way it is will listen to you and your staccato of non-arguments and say "Oh wow, I loved CoD but now that I read his opinion I feel so stupid. I hate CoD."?
If 30 million people buy a game and 10.000 hate it for what it is - chances are that it's you that has a problem and not the game.
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Carmack is one of a rare breed in this industry who could pitch literally anything he wants and a publishers will sign, his name as a creator carries that much weight. He's in the perfect position to push bars and raise envelopes but doesn't seem interested anymore. Such a shame as the man cut his teeth doing just that when he dreamed up Doom and Quake so many years ago.
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Be it films to music and also to games, if you like something then why change it to alienate your fans?
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If they are - isnt it like an indie film maker complaining about the new Transformers movie?
& isn't Carmak just complaining to publicise Rage?
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But I'm looking forward to Carmack's Borderlands clone.
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LOL. Doom 3 was and is the best-selling game id Software ever released.
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Carmack is not doing himself any favours with comments like these against indie developers. He actually sounds like a snooty developer himself with such a comment.
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I might be jaded, but I'm glad I'm not that cynical
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"So I am pretty down on people who take the sort of creative auteurs' perspective," he continued. "It's like 'Oh, we"re not being creative.' But we're creating value for people - that's our job!
This is one of the most ridiculous quotes I've ever read from someone like Carmack. Maybe some people actually see themselves as artists, creators, storytellers? Maybe not everyone sees their job as creating value for people? Somehow I doubt that's how JC would have described his role when writing Doom.
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And complaining about about the lack of innovation is pointless too. If innovation is so important to you then go and buy a innovative game and just ignore COD and leave it alone.
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MW2 added spec ops coop but went overboard on killstreaks and explosive / launcher gameplay...
Black ops introduced theatre mode, recording and playback of games. It also introduced combat training multiplayer with friends against bots - its been done before but they made an effort. They changed the reliance on stacking killsteaks and brought gun skill into the game. The zombies was expanded upon as well.
So, although succesful franchises give people what they want, they tend to add features and modes
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yours disgustedly
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But you can't ignore it, not when its shoved in your face by countless non-articles about the game from sites like Eurogamer.
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Fucking hell. Let's not push boundaries or try anything even remotely creative, just churn out the same shit time and time again.
The developers will just know when to alter the template when the public stop screaming: 'moar, moar' when Doom 435 is released.
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-not patching known bugs, even years after release
-not patching known exploits in multiplayer
-releasing a dearth of DLC without taking care of 1 and 2 above
-little community interaction and feedback
-overpriced map packs
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Innovation is far less now than it was early in the industry's life, certain genres have died off almost completely and the number of genres we see at the top of the charts has decreased substantially. It's like Darwinism, certain types of games seem to capture people's attention more than others and thus live on to spawn sequels and copy-cats, that's not to say that they're better games, it's just that they're better suited at bringing in a large audience. That's just the way things are, you can't blame the games themselves for that.
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Really can people actually read what Carmack said. He is not talking about you the gamer but the attitude of indie developers and review critics. What he said was that just because a game caters to it's audience doesn't make it a bad game. The snooty part is the attitude. Make your great new FPS but do not look down on the working mans job to keep their audience happy.
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"It's not to do something that nobody's ever seen before. It's to do something that people love so much they're willing to give us money for."
There's so many things I dislike about this statement. Its sad that all creative industries seem to develop this bizarre class-like hierarchy. Is being massively popular a bad thing? Of course not. Its being arty and innovative always crucial? Well, not if the experience is entertaining regardless.
Let's think about the statement a bit more. It you are trying to be arty or innovative, what is the purpose as a game developer. Being innovative without considering if what you are doing will be fun for the gamer and they are willing to pay you for it is a waste of time unless you can afford to go that route not expecting huge sales. Carmack is probably not the best person to express this point but I understand what he is saying.
There is a lot of games that have tried to be different, new, innovative and a lot of them missed the most important point of a game; the fun factor. If the art and innovation doesn't add to the enjoyment of the game, then I am sure most of you would be calling it crap and letting everyone know your feelings.