Ms. Splosion Man developer Twisted Pixel is planning on offering players regular free DLC for its Xbox Live Arcade platformer.
Whereas Microsoft doesn't usually support free DLC, Twisted Pixel is taking advantage of the system's Title Managed Storage feature to release new complimentary content.
The loophole allows developers to make relatively small changes to their titles via a small storage space on the Xbox Live servers. Super Meat Boy exploited the feature last year to offer new levels on the fly.
In Ms. Splosion Man's case, you'll get week-long challenges which take a level from the game and apply special rules and new content.
There'll be leaderboards specific to each challenge, with Twisted Pixel offering prizes for those who come out on top.
"From time to time, we will be awarding real prizes and other fun stuff to the top finishers, and sometimes random players, from the Challenge's leaderboards," explained marketing director Jay Stuckwisch.
"We are finding it harder and harder to 'one up' ourselves with new ways of giving away free stuff to people who buy our games, but TMS has opened an exciting new door for us."
MsSplosionMan.com has also gone live today, offering a free download of the game's soundtrack alongside all the usual promotional gubbins.
Twisted Pixel's follow-up to its boisterous 2009 jumper is up for download on XBLA now, priced at 800 Points. Look out for Eurogamer's review later this week.