EA has admitted it "lost some fans" with the release of fantasy role-playing game Dragon Age 2.
Dragon Age 2 launched in March to mixed reviews. Eurogamer's Dragon Age 2 review turned up an 8/10.
Many fans complained at the re-use of environments and the single city setting of Kirkwall.
"We were clearly disappointed with some of the response from the fanbase, because we want them to be as excited about it as we are," EA Games Label boss Frank Gibeau told Eurogamer.
"We're very proud of the game. We tried to innovate and do some different things with the combat system and some of the way we told story. For some fans it worked well. In fact, we brought a lot of new fans into the Dragon Age franchise.
"But to be honest, we lost some fans as well. They were not pleased with some of the innovations and things we'd done. We understand that and we're listening."
EA will take on fan feedback for Dragon Age 3, Gibeau promised.
"As we think about where we take the franchise next, we're going to take that into consideration and really engage them," he said.
"Ray [Muzyka] and Greg [Zeschuk] have built a long career being close to their fanbase and understanding what they want. If they do something in a direction that is innovative and fresh for some but not for others, they'll take that into consideration as we think about the next design and where the game goes from here."
Last month a tweet revealed BioWare was looking for staff to work on Dragon Age 3.
In a Dragon Age II interview with Eurogamer, lead designer Mike Laidlaw said the developer had "ideas" for a sequel and protagonist Hawke.
What about multiplayer?
"Long-term that's something we have to consider," he said, "because obviously multiplayer is something that's a huge undertaking, it presents technical difficulty. And frankly it's something that if done, has to be done really well, otherwise it feels very tacked on. So we'll have to make any decision about that within that context."