Dark detective title L.A. Noire has already made a killing for Rockstar financial overlords Take-Two Interactive.
An initial round of roaring review scores has sent Take-Two stock skyrocketing to a 32-month high.
Analysts have predicted sales in excess of four million.
L.A. Noire is currently sitting on a superb Metacritic average of 91.
Oli Welsh combed the game for an 8/10 in Eurogamer's L.A. Noire review, calling its virtual Los Angeles, 1947 setting "bizarre, threatening and fascinating."