EA wants to unify all of its games under one persistent player profile, EA Sports boss Peter Moore has revealed.
"Today we're looking at a seamless experience across all our franchises," he told an MI6 audience (not the British intelligence agency) - a speech watched by Joytsiq.
"Regardless of where you are, what platform you have, what game you're playing, that you're constantly connected. [Future EA Sports games will be] connected experiences that recognize users and reward them for playing multiple games."
"We recognise [players] - that's the persistence - and their presence there gets its achievements and carries them from iteration to iteration."
Moore added: "It's no longer 'buy Madden 11 and then buy Madden 12 and start from scratch', it is 'take everything that you've done and migrate it and move it along'."
Peter Moore teased that these persistent player profiles are "not far away". "It's certainly within [our] grasp," he said.
"This is how we envision the future of our industry, and this is how we at EA Sports individualise and personalise this as the future of our brand and ultimately the future of what Electronic Arts as a whole is going to do across all of its titles," declared Moore.
Persistent player profiles aren't new: Microsoft arguably coined them with Xbox Live Gamertags, and the likes of PlayStation Network, Steam and Battle.net followed. Facebook profiles also do the same thing for the vast array of games available there.
Furthermore, EA studio BioWare began testing these persistent profiles with Dragon Age: Origins - a game that can be linked to the BioWare Social Network website and player statistics uploaded and displayed online. Look, here's my Dragon Age: Origins character.