The GAME website has begun taking pre-orders for pre-owned games.
Do so and you'll save Ł16, paying Ł33.99 for a week-old game.
Eurogamer understands that GAME is currently trialling this new initiative. The shop was reluctant to comment.
Eight games are currently available for pre-owned pre-order: Fight Night Champion, WWE All-Stars, Virtua Tennis 4, Crysis 2, Homefront, Dragon Age II, Shift II: Unleashed and Tiger Woods PGA Tour 12.
Should go down well with publishers.