Tesco has ended speculation about its too-good-to-be-true Nintendo 3DS price, telling Eurogamer this morning's debacle was the result of an "error".
"We are very sorry for the pricing error," Tesco said in a statement issued to Eurogamer this afternoon. "We have contacted the small number of customers affected to apologise and offer them a full refund."
The supermarket giant caused a storm this morning when it put the Aqua Blue Nintendo 3DS model up for sale at Ł157.60 - Ł40 cheaper than anywhere else.
Understandably, gamers descended on the shop's website, enticed by the promise of an ultra cheap Nintendo 3DS.
It then emerged that all was not as it seemed. At the bottom of its website Tesco said: "20% off selected gaming consoles, excludes the Nintendo 3Ds."
Despite this, the Aqua Blue model is still listed with the Ł157.60 price, although a short "Sorry, this is temporarily out of stock" message runs alongside it.