Activision's suited and booted legal team has mobilised against the inventive StarCraft 2 MMO mod maker who provocatively called his creation World of StarCraft.
Lead modder Ryan found his YouTube account - the place where he'd posted videos of his mod - deluged with copyright infringement warnings, according to Rock, Paper, Shotgun.
Understandably Ryan, who used only the tools Blizzard gave him, isn't a happy bunny.
"You created a tool that allowed us to do anything with your assets. You encouraged us to use your assets and were eager to see what we might come up with. You had to have seen this coming?" he wrote on his forum.
"I know it's hard to trust someone you've never met to piggyback on your own legacy. The brilliance of StarCraft combined with the multiplayer focus of World of Warcraft. You might be a little worried about your lore being butchered or, even more so, worried about a guy with no supervision tainting the name of your company with poor product.
"Let me assure you that I am in no way shape or form going to deliver anything less than complete perfection. I've been following your work since Warcraft. I've worked with every editor you've put out since I was 13 years old."
"If you have a problem with what I am doing or would like to talk about it," he added, "I'm all ears. But please don't send me some messenger with a cease and desist letter."
He went on to acknowledge that he has no leg to stand on should Activision decide to stamp on his work.
"If Blizzard/Activision doesn't want this to happen then it won't," he winced. "This game HAS to be pumped through the veins of Battle.net to work. I hope and pray that we can come to an understanding here. If they want the name changed then I'll change it."