Publisher THQ has treated itself to a corporate face-lift this morning, showing off its brand new logo.
The new imprint was unveiled by CEO Brain Farrell at a New York press event, where the publisher is showing off its upcoming release slate.
"Our new logo epitomises the change, innovation and creative growth that are the cornerstones of the new THQ," reckoned Farrell.
"By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible."
"THQ is proving its commitment to deliver the best experience to gamers," he continued, "through internally developed original intellectual properties (Homefront and uDraw ), creative partnerships (Guillermo del Toro and Tomonobu Itagaki), and new talent acquisitions (Patrice Désilets), in order to solidify its position as a flagship publisher of extraordinary interactive entertainment."
You can expect to see the new logo, which you can check out below, on all THQ releases from February onwards.