UPDATE: Sony's just got in touch to say the stores have not been opened yet and will not be available until after the regular Thursday weekly update maintenance that will commence at 8am GMT tomorrow.
ORIGINAL STORY: GAME will open a shop in the PlayStation 3's virtual world, Home.
Two new areas of Moonbase have become available: Moonbase Shop and the GAME V store.
From terminals in the Moonbase, you can view and order boxed PS3 and PSP games for home delivery. New releases and back catalogue games are all available for purchase.
The GAME V store, accessed via a "jump hole" portal within Moonbase, sells branded merchandise and virtual items for Home avatars and personal spaces. We're promised new items every month.
Last week PlayStation Home enjoyed something of a transformation with patch 1.4. It added a raft of new features, including multiplayer LittleBigPlanet paintball.