Gears of War lynchpin Cliff Bleszinski believes Sony undersold Heavy Rain by not marketing the game directly to women.
Speaking in an interview with BioShock creator Ken Levine posted on Irrational Games' website, Epic design director Cliffy B explained, "I hate to sound misogynistic but it feels like such a great game for a girl who wouldn't normally play games.
"Because women love true crime! I don't know what it is. I've said it before Ė they love two things in life: queso dip and true crime.
"Y'know, you'd see Heavy Rain advertised in PlayStation Magazine and things like that. I'm like, dude, why isn't this in Entertainment Weekly? Why aren't you marketing this to the right crowd?
"There were scenes were I was almost literally dropping the controller it was paced so well. If you had that and shipped a disc with all those women's magazines you'd maybe have sold twice as much."
Bleszinski may well be right, but Quantic Dream's highly-regarded adventure sold pretty well just to the male half of the world's gaming population. Earlier this year creator David Cage announced it had moved 1.5 million units to date.