Namco Bandai has removed an image of Mr Driller from its website that it created to celebrate the successful rescue of 33 trapped Chilean miners earlier this week.
Apparently though, some deemed this highly offensive, and Namco Bandai has since removed the image, tweeting, "We would like to offer a profound apology to everyone. It was inexcusable."
We're off in search of a Chilean miner for comment. We'll update if we can dig one up.
Mr Driller's last videogame appearance was on WiiWare last year in a revamp of his classic jewel-excavating puzzle formula.