BBC telly show Top Gear has signed a "long-term" deal to collaborate on all future Forza Motorsport racing games.
Jeremy Clarkson's motorshow will be integrated into future Forza games, and there will be "co-promotions" between the two for petrol heads to go batty about.
The first fruits of the Top Gear-Forza love-in will be evident in a new Forza 3 Ultimate Collection, which is due out on 29th October.
Said fruits will entail 90 minutes of edited Top Gear telly, access to Stig's Garage Car Pack - The Koenigsegg CCX, LEXUS LFA, and Mercedes Benz SLS-AMG - and an Xbox Live Top Gear theme. No way!
That Ultimate Collection of Forza Motorsport 3 bundles all of the DLC released to date. That totals around 500 cars to drive on more than 100 track "configurations".
Forza Motorsport 3 was released in October 2009 - 'this time last year', if you prefer. And Eurogamer bloody loved it - Oli Welsh explained why.