Konami has pulled out the stops and added PES 2011 to the Eurogamer Expo 2010 line-up.
The publisher had already confirmed Castlevania: Lords of Shadow, Def Jam Rapstar and Saw II: Flesh & Blood for the show.
PES 2011 won't be available in shops by then either - the game's not due out until 8th October, and the Eurogamer Expo takes place over the weekend of 1st to 3rd October.
Tickets for the Saturday are sold out, and selling fast for the Friday and Sunday. Tickets are Ł8 each, with discounts for concessions. Get a bloody move on.
To find out why PES 2011 will be much improved this year, read Tom Bramwell's hands-on impressions.