British publisher Codemasters reckons F1 2010 will be the biggest release in the company's history.
F1 2010, due out on PC (digital download only unless you pre-order), PlayStation 3 and Xbox 360, was developed by Codemasters' Birmingham studio using the EGO game technology platform – the same used for the creation of Colin McRae: DiRT 2 and Race Driver: GRID.
"F1 2010... is set to be a two million unit worldwide launch when it races off the starting grid this week," reads a press release sent out today.
"Representing Codemasters' biggest release to date, F1 2010 is now shipping to retail stores in North America and will release across mainland Europe and PAL territories on Thursday 23rd September with a UK street date on Friday 24th September."
Launch trailer is below.