Haunting 2D platform puzzle game Limbo was the big winner in this year's Summer of Arcade promotion on Xbox Live Arcade according to Microsoft's Phil Spencer.
Spencer, who is vice president of Microsoft Game Studios, said it was evidence that XBLA was diversifying.
"Our number one Summer of Arcade game is Limbo," he told Joystiq. "By a long stretch."
"We see that in the market, that it's becoming less about iconic IP that people know and it's becoming more diverse," he added.
"I love Limbo. I think Limbo's probably my game of the year right now."
What, not Halo: Reach? Come on Phil - stay on message.
Check out our Limbo review to discover why many of us may end up agreeing with him.