Bobby Kotick loves the Ride board

By Fred Dutton Published 17 September, 2010

Activision boss's favourite peripheral.

Activision CEO and rabble-rouser par excellence Bobby Kotick has chimed in with another gem: the much-maligned Tony Hawk: Ride board is his favourite gaming peripheral.

Kotick showed off Activision add-ons during a speech at the Bank of America Merrill Lynch's Media, Communications & Entertainment Conference in California. He held up the Guitar Hero controller and DJ Hero turntable before presenting the Ride board, insisting, "This is really my favourite."

"It's another example of how we've transformed the experience into a much more physical experience," he added.

Tony Hawk: Ride landed on consoles last year to disastrous reviews. "Don't buy Ride unless you want to be taken for one," suggested Eurogamer's Ellie Gibson.

A follow-up, Tony Hawk: Shred, which also utilises the board, arrives later this year for PlayStation 3, Wii and Xbox 360.

Picture of Fred.

About Fred Dutton

Fred Dutton is Eurogamer's US news editor, based in Washington DC.

Read more articles from Fred by visiting the Fred Dutton archive page.

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Comments (19) Latest comment 2 years ago

Comments for this article are now closed, but please feel free to continue chatting on the forum!

  • Gromit #1 2 years ago

    Good. Well he knows where he can shove it.

  • Mcstrife #2 2 years ago

    It probably has the highest profit margin per unit of all peripherals.

  • Haloboy #3 2 years ago

    I was under the impression he only liked riding us?

  • Fab4 #4 2 years ago

    "It's another example of how we've transformed the experience into a much more physical experience," he added.

    Aye, just another kick in the bollocks.

  • riceNpea #5 2 years ago

    Bobby needs to stick each and every board up his arse sideways

  • Widge #6 2 years ago

    I managed to stop someone buying this game at the weekend. Just some stranger in a shop. "Don't buy it, its diabolical!"

  • menage #7 2 years ago

    Insanity can be proven I guess.

  • levitate #8 2 years ago

    Envision Bobby jumping naked on the thing shouting "I AM a god, I AM a god!" while being served ice-cool drinks from his trusty manservants. Now picture me flying about 10.000 feet above where he's jumping and I suddenly happen to drop an atomic bomb. Oops.
    Edited by levitate at 17/09/10 @ 08:39

  • erp #9 2 years ago

    I really wish these things would stop being reported.

    The guy's talking at a *Bank of America* Conference, for goodness' sake. It's the same situation as all those news reports reporting what he's said in his most recent Investors/Shareholders Meeting.

    In both situations he's talking to money men, telling them what they want to hear, telling them what's best for his business for them to hear.

    These are not opinions that matter to gamers. These are probably not even his actual opinions. This is really not important.

    It's just business, that's all.
    Edited by erp at 17/09/10 @ 08:51

  • Cronan #10 2 years ago

    Probably the least-successful and most comprehensively panned peripheral in recent console history and this twunt loves it?

    @erp, yes, it's just biz, but that makes it worth reporting all by itself. Unfortunately. Also, it's basically trolling on Eurogamer's part - they know they'll get a lot of anger from gamers if they report this, which translates to page views, which translates to ad serves.
    Edited by Cronan at 17/09/10 @ 09:16

  • dingo75 #11 2 years ago

    I think these meetings should be covered in the future at least as much as they are done right now.
    It gives us the gamers (and ultimately the people that decide whether this scum keeps his job or not) an uncensored view of what this guy actually thinks about us.
    If he addresses the gamers directly usually there will be a hoard of PR people that watered down and twisted his speech before.

  • djed #12 2 years ago

    +1 erp

    I still think eurogamer should report his shenanigans, though. It offers a captivating look inside the corporate world.

    @dingo
    I don't understand why you think it would be any different when he speaks to investors and the like. The horde of PR-people (or advisers) and all, I mean.
    Edited by djed at 17/09/10 @ 09:14

  • Daeltaja #13 2 years ago

    I love how EG are subtly taking the piss out of Kotick while making it appear as just a piece of news!

  • Pinky_Floyd #14 2 years ago

    Maybe he will fall off it and break his fat neck?

    Where is my voodoo Kotick doll, I think I can make this happen.

  • robg #15 2 years ago

    I'd probably buy Shred if it actually came with an office shredder.

  • iwantmynameuk #16 2 years ago

    @robg it would most likely cost 100 quid though...............

  • chasejamie #17 2 years ago

    Wait a few weeks after release and it'll probably be down to £20

  • HenryFitz #18 2 years ago

    Fat, middle-aged man admits to love of skateboarding and irreverently sloganned t-shirts. Whole Internet embarrassed.

  • ThePissartist #19 2 years ago

    Should be titled 'Bobby Kotick tries to sell Ride one last time - the investors are pissed off'