Reach generates $200m in day one sales

By Wesley Yin-Poole Published 16 September, 2010

More than any entertainment launch in 2010.

Bungie's blockbuster science fiction shooter Halo: Reach generated $200 million in day one sales, Microsoft has announced.

The impressive figure means Reach earned more money on day one than "any entertainment launch in 2010", Microsoft Game Studios boss Phil Spencer said during a keynote presentation to press at the Tokyo Game Show.

Reach also surpassed the all-time Halo 3 record for simultaneous Live users.

Spencer's impressive Reach statistics were followed by encouraging figures for the Xbox 360 console itself.

It was the best-selling console in the US for the third month in a row, he said, and, based on "sell-through data", it's the number one selling console across Europe.

Halo: Reach, released on Tuesday to much fanfare, scored a wonderful 9/10 in Eurogamer's review.

Picture of Wesley.

About Wesley Yin-Poole

Wesley is Eurogamer's news editor. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.

Read more articles from Wesley by visiting the Wesley Yin-Poole archive page.

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Comments (20) Latest comment 2 years ago

Comments for this article are now closed, but please feel free to continue chatting on the forum!

  • Galathorn #1 2 years ago

    Better than halo!

  • suicidalblues #2 2 years ago

    Proud to say that I did NOT add my money to Microsofts day one tally for Reach.

  • karooo #3 2 years ago

    Expected, preorderd and love it.

  • Old_Books #4 2 years ago

    Reach's campaign has surprised me. Reading a lot of reviews, it seemed as if people didn't think it was anything special, (despite all the 10/10's being thrown about again), but I thought it was truly excellent this time. Easily the best outside of the oríginal game. Elites are fuckers this time as well. Like alien ninjas.

  • Pwnsweet #5 2 years ago

    Wish I could ask everyone that bought the game how they're liking that motion blur and low frame rate...
    Edited by Pwnsweet at 16/09/10 @ 06:52

  • Quixz #6 2 years ago

    Great game! Sold 3 million+ day one?

  • tangoownage #7 2 years ago

    The low frame rate and motion blur really annoys me

  • ruslan74 #8 2 years ago

    So anybody wondering if MS is worried about what is going to be their system seller for 2011 seeing there will be no more Halo?

  • lockload #9 2 years ago

    @ruslan74 the multi million selling gears of war franchise comes to mind! and there is more halo search for 343 industries

    If only every game made its money back in an hour!
    Edited by lockload at 16/09/10 @ 07:42

  • BettySwallocks #10 2 years ago

    don't expect to be Halo free just yet, MS own the IP and have a studio ready to develop more games... This was Bungies last Halo game

  • theonlyix #11 2 years ago

    Im stunned, if people knew how good this was, theyd sell their ps3s and buy 360s... they have themselves to blaim for buying the wrong console =)

  • Fab4 #12 2 years ago

    How much of that 200 million is to pay for the advertising campaign? ;)

  • Rajin #13 2 years ago

    Looking at screenshots from Reach reminds me of Halo: Combat Evolved(in a good way) Perhaps it is about time i get a 360...

  • Haloboy #14 2 years ago

    Can I have that new bike now Daddy!?!?!

  • waggy79 #15 2 years ago

    Loving it. Shame for the people following their ridiculous fanboyism to miss out but its only what they deserve.

  • DAN.E.B #16 2 years ago

    A lot of negativity here for Halo nothing new there then!
    I must admit I was,nt too fussed about buying it but either but ive been playing through the campain on legendary with a friend and its truly epic!
    By far the best in the series and the online match making setup is better than any other game out there so I think the big sales are well desevered.
    Way to go Bungie.

  • Raznilof #17 2 years ago

    And this time round the game is actually good as a stand alone game too, not just as an interesting sequel.

    I agree with the above...so far it is exceeding the previous halo games...I'd never think to say it, but it even outdoes the first one.

    Motion blur and slow frame rate? Ah you two dislike what you do not know or care to get to know, good one! You should go into politics.

    Truly magnificent, challenging and finally (for me personally since halo 1) deserving of the high marks!

    Elite's encounters are like playing against other humans, unpredictable and relentless. Big fun!

    Edit: many typos


    Edited by Raznilof at 16/09/10 @ 11:34

  • Spekingur #18 2 years ago

    @Old_Books: What I have seen in reviews is that it (the campaign) didn't provide anything new or innovative to the series. Then most reviewers go on and say that it still done pretty well.
    And I must agree, it isn't anything that hasn't been done before but it is jolly good fun!

  • makeamazing #19 2 years ago

    Regardless if you like the game or not $200 million in one day is a hell of alot of money... no one can deny that.

  • davisorle #20 2 years ago

    Post deleted at 20:44:35 16-04-2012