Tesco, the British supermarket with talking trolleys, has begun buying second-hand games across the UK.
For your games you'll be paid credit, which can be used to buy anything else in store: nappies, olives, cat food, drink, whatever.
Adverts spotted by MCV tout a £19 trade-in price for Red Dead Redemption on Xbox 360. Mario Kart Wii fetches £19 and 2010 FIFA World Cup £12 on PS3.
These games will be re-sold at applicable stores nationwide.
Apparently around 60 Tesco outlets now accept pre-owned games. Every little helps.