THQ may scrap annual UFC policy
After disappointing sales of 2010 game.
THQ may axe its policy of releasing a UFC game every year after the last game in the mixed martial arts simulation series sold fewer copies than expected.
Between April and June this year THQ shipped around 2.7 million units of UFC Undisputed 2010, down from the 3.5 million copies of last year's UFC 2009 Undisputed.
This combined with a lack of a big game to compare with sales of open world sci-fi actioner Red Faction: Guerrilla, to contribute towards a loss of $30.1 million for the quarter.
In the same quarter last year, THQ posted a $6.4 million gain, the publisher said during an investor call.
Sales for the quarter ended 30th June dropped 39 per cent to $149.4 million, from $243.5 million a year ago.
Red Faction: Armageddon will be released before March 2011.
THQ president and CEO Brian Farrell blamed "the competitive window" in which UFC Undisputed 2010 was released for its failure to "capture the broader gaming population," reports Kotaku.
"We're considering a longer development cycle - 15, 18, 21 months - rather than annually," Farrell said.
THQ confirmed plans to release a UFC game in its next fiscal year, which ends March 2012, casting doubt on the release of a UFC title in 2011.
"The question is timing. That depends on the scope of the game, the window and how we want to release the game."
Selling "2.7 million units in a single quarter is still a top franchise," Farrell said.
"We think there's a lot of growth still to be had with the UFC franchise over the next several years."
We liked UFC 2010 Undisputed quite a bit, awarding it an impressive 8/10 in our May review.
Elsewhere, THQ said it expects Ninja Gaiden creator Tomonobu Itagaki's next game, Devil's Third, to be released on PlayStation 3 and Xbox 360 as late as 31st March 2013.
Yes, 2013.
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Comments (17) Latest comment 2 years ago
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Again, on a limb, despite some very bizarre positive reviews (cough), in the main the majority found it to be as buggy as hell, with fighters getting caught in cages, not responding to any button presses etc. the online play completely unusable (even to this day, despite the fact they claimed they would patch it) and the ridiculous submission difficulty. Oh and that it was, in the majority of cases, a less enjoyable game to play than the previous one.
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That's a valid point you make about the the second hand copies of UFC... but that won't have any bearing on UFCs profit for this game.
THQ won't make money from 2nd hand copies at all?
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On the other hand... the sales are far from low. Even without any negative effects form people spending their gaming money on RDR primarily 2,5 mil is freaking good
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You had simple 2 button arms, 2 button legs with shoulder mods...great.
The rest of the stuff was crazy....
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As for EA MMA - cant wait to play it ebcause of the different rule sets and different approach towards contols and I guess many MMA fans will be buying both
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I'm yet to get a UFC game, but I'm more excited about Homefront, Dark Siders 2 and Red Faction Armageddon.
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One could argue that less copies were sold because people calculated a lower used selling price due to the missing code.
Instead of buying it they bought something else.
If so this might bode very well for EA's "Project $10" etc.
Hopefully the gamers will stop those greedy fu..s from killing the 2nd hand market / getting a piece of the pie with their "codes".
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Personally I see no need for annual updates of sports games either.
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Annoyed by this, and by the flaws, he goes to take it back to Gamestation. They refused as he had used the online code. Fair enough he thought, not their fault that THQ did this nor their fault that he hadn't understood the situation when he used the code, so he asked to trade it in and take the hit instead. They refused to trade it in as the online code no longer worked and it isn't there policy to trade in titles without full functionality (I'm sure I've seen copies of this game used in their store since, but this was shortly after release). He was then stuck with a £40 game he couldn't trade.
He did finally manage to sell it to somebody in a private sale (for £10, massive loss) but the damage was done. He felt cheated as nowhere on the box did it state the issue with the code and he vowed to never purchase another game from THQ again. He's the sort of stubborn person that will most likely follow through with that as well. He also posted on numerous forums about the situation, the code, the bugs, the trading in issue, and that, coupled with the other disgruntled customers doing the same thing, must have lost THQ quite a few sales.
With broken online gameplay, lots of bugs, a flawed submission system and the bad PR surrounding the stealth online code purchase scenario, I won't cry a river that they didn't make a decent profit on this game. I like UFC and I've enjoyed most of the previous UFC offerings (most...especially 2009) but I agree that a yearly update isn't required. It isn't actually required for any game as a roster update would suffice in most instances, and perhaps, in some cases, would lead to more profit in the long run. However I think they need to look further afield that a yearly development cycle being the only reason they didn't make good money on this, and include some of their covert business decisions.
Hopefully a two year development cycle may mean a better product next time around, with more QC, but considering that 2009's online was bad and that it got worse for 2010, I'm not entirely convinced.
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Longer dev-time can only be a good thing. Hope EA MMA will be good. Then there'll be some competition, which can only benefit the players.
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