We all love to make wishes. "I wish for a million quid." "I wish for world peace." "I wish for this kid to stop screaming down my headset while I'm playing Call of Duty."
But what if game developers could make one wish? What if they had a solitary, anything goes, no-expense-spared wish to burn on changing the games industry?
Over the last month, Eurogamer asked some of gaming's brightest stars and biggest deals that very question. Here's what they wished for.
Greg Zeschuk, co-founder, BioWare
"I would guarantee a hundred per cent agreement that games are art. The genie would remove Roger Ebert's comments and he would say videogames are art.
I think it's inevitable. When more people finally get exposed to it they'll go, 'Oh, yeah.' It's very much like movies or books. There's pulp fiction and there's deep, emotionally engaging stuff.
For us it's a particular frustration, because hopefully ours are the ones that are closer to art. So we take the comment that they're not particularly sensitively.
If we're doing a fighting game, okay, I don't care if it's art or not. But when you're striving to make games that have an emotional impact on people - to have someone say it's not art is insulting.
You play some of the stuff now, especially some of the indie stuff, it's more artful and more inspirational than a lot of big games. We're the summer blockbuster, but some of the free little things you can play are amazing when it comes to music and visuals.
What makes a game art? I'd personally relate it back to emotional impact. It has a profound effect on the individual. Not just a sudden outburst of whipping the controller, but actually having something you think deeply about on a long term basis, that has some sort of impact on the person. Like any great painting or sculpture, you remember it for years and it has some kind of impact on you.
So that genie will make everyone believe and agree finally it's all art. It's inevitable over time, as people who've grown up with them all get it."
Karl Stewart, brand director, Lara Croft
"I want a game that makes me cry. Seriously.
I play games, and I get to the edge, I get to a point where I'm blown away, but I've yet to play a game that truly immerses me in the experience so much so that I could cry.
That may sound sad but I love the depth and emotion and the story in a game. Outside of all the technology that you can throw at it, it boils down to emotion and an experience that you're given.
I would love to think that at some stage we have a game that, just like a movie, you get to the end of the movie and something big happens. It's an epic moment and a little tear rolls down your cheek and you brush it away. You think, 'What am I crying for?'
I want to see that in a videogame in my lifetime."
Louis Castle, CEO, GarageGames and InstantAction
"There are millions of things I'd wish for. For my selfish purposes, the one thing I'd like to change would be some completely seamless, frictionless way of delivering the highest quality content possible from the computer to the consumer through the web.
That problem to me has been the gating issue that's prevented our business from moving forward, more than anything else. Lots of people are trying to solve it. It is a really hard problem. But it'll get there."